Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line
Some of the of information in this article might apply to those in the digital marketplace more than others, but each step will be important to any business. On a side note, if your business is not online, then you need to consider the presence you have in making this a vital part of your business.
To grow you income, you need more customers; that means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your site. Some things you want to do and track then are:
1) Get more traffic from different sources. This should always be a priority and something you work on regularly. Track your growth as you move along and keep an eye out for fresh new ideas to boost your traffic.
2) Your next focus should be getting more subscribers. As you start to get more traffic, your list will begin to grow, but don’t stop there. Tweak your opt-in forms to increase conversion. Create a new lead magnet to get the attention of a different sub-group of your target audience. Set up a few dedicated opt-in pages and drive traffic to them. Remember to use all your resources and do what you can to continually grow your list and pick up speed.
3) The third piece of the puzzle and where things get real interesting is turning those subscribers into customers. You want them to spend money with you either by buying your products and services, or through your affiliate links. You might end up offering more products. Raise your prices. Find more attractive offers you can promote as an affiliate. Work on your sales funnels. There’s a lot you can do to grow your bottom line once you have traffic and subscribers figured out.
The real power of this approach becomes clear when you look at how these three things work in synergy. By getting more and higher quality traffic, while improving your opt-in rates, and creating higher prices products with sales funnels that convert well, you can quickly make a huge difference in your bottom line. Each of these elements alone will help, but by combining them, you will see exponential growth.
Let me illustrate this with an example.
Let’s say you start out with 100 new visitors per day. 10 percent of them sign up for your mailing list, which comes out to 10 new subscribers each day. One of these people buys one of your products at $10.
Now let’s see you double your traffic. With nothing else changing, you go from making $10 per day to $20. But what if you can also improve your opt-in forms and get to a 20% conversion? You also create a few more products and each of your customers ends up spending 3 times as much as before. When we add all that up you go from making $10 per day to 40 new subscribers each day which means 4 new customers. If each of them spends $30 shopping around in your shop, you end up making $120. That’s a big bump from $10 while still only requiring you to double your traffic. Impressive, isn’t it?
This is the tricky part, but it is one of the most rewarding. Tracking your data and implementing some of the techniques you have learned can help increase your bottom line.
How is your business planning working for you?
To Your Success!